DEAR GROCERY STORE MANAGER:
I acknowledge that I am but a humble shopper. I know little about marketing strategies, promotional campaigns, or the psychology behind store layout and design. In fact, until I googled this morning I did not even know that there was a psychology behind store layout and design.
That said… I am a humble shopper who feeds a family of five, including a giant teenaged boy who absorbs two slices of pizza and a bowl of stew as an appetizer while he is watching me prepare dinner. Also including a swarm of 11-year-olds who attack my cupboards like fruit flies every day at 3:45, devouring anything that does not require the use of an oven, a blender, or a food processor. And have I mentioned my “picky” eater? Because she costs more to feed than everyone else combined, with her constantly evolving tastebuds and perplexing interest in consuming only fruit that is out-of-season.
I feel like you should want my business. Yet when I am in your store, it seems as though you are doing everything possible to make it difficult for me to touch, let alone purchase, your goods.
I am 5’4″ tall. I am pushing a cart that is about 3 feet wide. It is more than likely that this cart has at least one wheel that wobbles and another wheel that sticks. I am probably in a rush because I am supposed to be at work, or picking someone up and driving them somewhere, or handing the car off to someone who has booked it for an all-important journey to a mall, or a Starbucks, or a Starbucks inside a mall.
With these facts in mind, I offer 5 simple suggestions that may help to nurture my relationship with your establishment:
- Stop putting things at heights that are unreachable to the average woman. .. I know that I am short… but I am not so short that I qualify for a disability pension or merit a reality TV show. And even my 5’8″ daughter can’t reach those boxes of tissues in aisle three.
- If you simply MUST put things on a high shelf, at least show a little mercy and don’t stack them even higher! The aforementioned tissues were stacked five boxes high, so even when I scaled the lower shelves it was impossible to extricate the cute little box with the yellow flowers on it without having the whole Jenga-tower tumble down upon me.
- DO NOT create a promotional display tower in the dead center of an aisle. Are you thinking that I may buy all 500 cans of tomato soup just to clear the pathway for my giant-ass cart?
- Stop moving things to new places. One day, the salad croutons are hanging out with the condiments. The next day, they are on a display by the lettuce. Now they are in the bakery section. Seriously?!? You know what will really up the sales volume for croutons? Being able to find them.
- FIX THE DAMN WHEELS ON YOUR GROCERY CARTS! Just do it.